An Effective Landing Page
is a hyper-focused micro website that focuses on message match and online conversion.
Target product specific landing pages are focused on a a single objective that matches the intent of the ad that your potential client clicked on. Where your main website is designed to give an overview of your business, the landing page is designed to convert potential clients into solid leads. For that reason, any information on the landing page that detracts from the focused product will reduce your conversion rate.